One Tee. One Tree.
BUY ONE. PLANT ONE. AM is an eco-friendly brand committed to sustainability. Everything is made to order, creating less waste than conventional manufacturing. For every item sold in our store, we will be planting a tree with Ecologi =) Do Good & Look Great!
About Ecologi
Restoring our planet, together.
Ecologi is a platform for real climate action.
We facilitate the funding of carbon offset projects and tree planting around the world. Our mission is to reduce 50% of global CO2 emissions by 2040 and responsibly plant billions of trees every year.
To do this we call on individuals & businesses to take personal responsibility and help tackle the biggest threat of our generation. Collectively, with a little input from a lot of people, we have the power to secure our future.
Why plant trees?
We believe trees are a little bit magic.
Forest restoration and reforestation are well-known climate solutions because of trees’ ability to absorb carbon from the atmosphere and store it in their biomass.
This carbon absorption ability is entirely natural, and far exceeds the efficiency of any manmade carbon removal tech that currently exists.
As well as carbon sequestration though, planting trees is a wonderful thing to do for a number of other reasons:
Trees provide habitat, shade, shelter, and food for local wildlife. Planting trees therefore supports biodiversity and helps to prevent species loss. Trees can provide products that local community members can sell – like fruits and nuts – without harming the trees themselves. Degraded soil increases the risk of natural hazards like landslides, and the roots of trees help to stabilise the soil and minimise this risk for local communities. Trees can help to purify air and water sources, providing better health outcomes for local communities. Coastal tree species like mangroves provide excellent natural barriers which protect the shoreline from storms. Trees make us feel better: research suggests they have a positive impact on our mental health.
AM FOREST